Keep marketing ops' course end dates aligned with purchases

Marketing ops miss renewals when course end dates lag last purchase, causing irrelevant outreach. Update contact end dates from last purchases so marketing ops can send relevant follow-ups.

Overview

Outdated course end dates cause marketing ops to send irrelevant outreach and miss renewal chances. This workflow keeps contact end dates matched to last purchases so marketing ops trigger timely, relevant follow-ups and protect enrollment accuracy. Customers report faster follow-up and fewer missed renewals.

Notable Features

Update contact course end dates
Match end dates to purchases
Notify marketing ops of changes