Keep marketing ops conversion sheet accurate across leads

Marketing ops see conversion attribution go stale when lead rows change in website sheets, causing missed campaign insights and poor budget decisions. So managers see current attribution for decisions.

Overview

Stale conversion records leave campaign decisions to guesswork and wasted budget. This workflow keeps your central conversions sheet current when lead rows change, eliminating stale attribution and giving managers up-to-date visibility for smarter campaign choices.

Notable Features

Update central conversions sheet
Match leads by unique identifier
Notify marketing ops on mismatches