Keep marketing ops contacts in recap email segment
Keep marketing ops contacts in recap email segment
Marketing ops miss engaged chat contacts tagged June recap, causing eligible subscribers to be excluded from sends and lowering campaign reach. So marketing can target engaged subscribers.
Overview
Marketing ops can't afford missed subscribers during campaign windows, because engagement and attribution suffer when tagged chat contacts are left out. This workflow routes tagged chat contacts into the recap email segment so marketing reaches engaged subscribers and avoids missed sends.
Notable Features
- Add tagged chat contacts to segment
- Filter contacts with valid email
- Update existing subscribers in place