Keep marketing ops contact sources consistent for attribution

Marketing ops managers get new contacts with inconsistent acquisition fields, causing attribution gaps and poor campaign measurement. Normalize sources so reporting matches reality.

Overview

Inconsistent acquisition fields undermine campaign measurement and force marketing ops to chase attribution problems. Enforcing canonical source values at contact creation closes attribution gaps so marketing and sales work from the same reliable channel data and can action leads with confidence.

Notable Features

Normalize acquisition fields on create
Map campaign and tag values to channels
Set fallback channel when unknown