Keep marketing ops contact records deduplicated and unified

Marketing ops see duplicate contact submissions fragment audience lists and break campaign targeting. It merges or creates a single canonical contact so campaigns use clean lists.

Overview

Duplicate contacts fragment audience lists and undermine campaign targeting. This workflow enforces merge-or-create logic so marketing ops maintain a single canonical contact, protecting list quality and campaign accuracy; teams report cleaner audience segments and fewer manual fixes.

Notable Features

Merge or create canonical contacts
Deduplicate by email and phone
Notify ops when conflicts occur