Keep marketing ops contact lists clean for weekly campaigns

Marketing ops coordinators prep lists manually and miss duplicates, causing segmentation errors and wasted sends. A weekly dedupe adds contacts to a holding table so campaigns use validated lists.

Overview

Duplicate contacts degrade campaign targeting and create extra list prep work for marketing ops. This weekly dedupe pipeline moves only unique, validated contacts into a holding table so campaigns launch from clean audiences, and teams report simpler downstream list management.

Notable Features

Run weekly dedupe and validation
Add unique contacts to holding table
Flag potential data issues for review