Keep marketing ops compliant by updating opt-outs instantly

Marketing ops miss opt-outs when prospects unsubscribe, risking compliance breaches. This workflow updates subscription status across marketing systems so campaigns avoid contacting unsubscribed prospects.

Overview

Untracked opt-outs expose your programs to compliance risk and accidental outreach. This workflow keeps marketing ops from emailing unsubscribed prospects by updating subscription status across systems and creating an auditable opt-out trail, so campaigns only reach eligible contacts.

Notable Features

Update subscription status across systems
Prevent campaigns contacting unsubscribed prospects
Record opt-outs in centralized audit log