Keep marketing ops capturing lottery applicants into CRM

Marketing ops miss lottery applicants when form entries go unrecorded, delaying admissions review. Create CRM contacts and application opportunities in real time so admissions can prioritize outreach.

Overview

Admissions pipelines lose candidates when lottery form responses aren't captured, causing missed outreach and stalled review. This workflow turns every submission into a CRM contact and application opportunity so marketing and admissions prioritize applicants and begin outreach in real time, eliminating missed entries.

Notable Features

Add applicants as CRM contacts
Create application opportunities in pipeline
Notify admissions for prioritized outreach