Keep marketing ops attribution accurate when source set

Marketing ops lose attribution when contacts get a source but aren't sent to tracking, causing misrouted campaigns. This creates or updates contact records when source is set, ensuring clean attribution and targetable audiences.

Overview

Marketing ops teams risk misattributed campaigns when contacts with a source value never reach the tracking system. This workflow ensures every sourced contact is created or updated in your tracking tool, eliminating attribution gaps and enabling truly targetable audiences.

Notable Features

Create or update contact records
Tag contacts based on source
Notify marketing ops on changes