Keep marketing ops attribution accurate for PayPal orders

Marketing ops miss PayPal purchases in analytics, causing attribution gaps and wrong campaign spend. Send PayPal orders to analytics and a tracking sheet so marketing gets reliable attribution.

Overview

PayPal purchases that never reach analytics create blind spots in campaign reporting and waste ad spend. This workflow guarantees every PayPal order lands in your analytics and tracking sheet, closing attribution gaps so marketing ops can optimize campaigns with reliable purchase records.

Notable Features

Capture PayPal purchase details
Update analytics with order events
Add order rows to tracking sheet