Keep marketing operations' contact lists deliverable with validation

Marketing coordinators see invalid emails enter CRM records, causing lower deliverability and wasted campaign sends. Validation runs on create or update so campaigns use only validated contacts.

Overview

Marketing operations risk reduced deliverability when invalid emails enter contact lists. This workflow validates addresses on create or update and records status back in the CRM, preventing campaigns from sending to bad addresses and keeping mailing segments clean.

Notable Features

Flag invalid emails on contact change
Write validation status to CRM field
Suppress risky addresses from campaigns