Keep marketing lists aligned with checkout opt-ins and consent
Keep marketing lists aligned with checkout opt-ins and consent
Marketing coordinators risk sending campaigns to buyers who unsubscribed at checkout, harming deliverability. It forwards opt-in choices to your email provider and logs consent to avoid accidental sends.
Overview
Marketing coordinators risk deliverability and brand trust when checkout opt-ins aren't honored. This workflow applies buyers' subscription choices to your marketing lists and records consent, preventing accidental sends and improving list hygiene. Customers report clearer segmentation and fewer accidental campaigns after deployment.
Notable Features
- Apply checkout opt-ins to lists
- Remove unsubscribed buyers automatically
- Record consent for compliance