Keep marketing leads' attribution accurate for sales reps

Sales reps at marketing agencies get leads lacking campaign source, causing misprioritized outreach. Enrich leads with validated attribution so reps see source before outreach.

Overview

Misattributed leads cause sales reps to chase the wrong prospects and marketing to misread campaign performance. This workflow enriches and validates attribution on new leads so reps always see source info before outreach, preserving pipeline integrity and improving campaign reporting.

Notable Features

Enrich new leads with attribution
Validate referring campaign and source
Alert sales reps when updated