Keep marketing coordinators on top of 90-day lapses

Marketing coordinators miss lapsed buyers when 90-day contacts stay in the wrong segment. This places them in a 'Hasn't Ordered in 90 Days' segment so re-engagement emails go out quickly.

Overview

Missed re-engagement sends let lapsed customers go cold and hurt repeat purchase rates. This workflow ensures every 90-day lapsed contact moves into a 'Hasn't Ordered in 90 Days' segment so marketing coordinators launch targeted winback campaigns quickly, eliminating missed follow-ups and expanding campaign coverage.

Notable Features

Move lapsed contacts into segment
Trigger re-engagement emails quickly
Prevent missed winback campaigns