Keep marketing contact tags accurate for SMS opt-ins
Keep marketing contact tags accurate for SMS opt-ins
Marketing coordinators miss START/STOP SMS replies, causing unsubscribed contacts to receive campaigns. Tag updates go into CRM, ensuring marketing avoids messaging opted-out contacts.
Overview
Marketing coordinators face compliance exposure when START/STOP texts aren't recorded, risking messages to opted-out contacts. This workflow ties every SMS reply to CRM subscription tags and alerts stakeholders, giving marketing and compliance teams cleaner lists and zero missed opt-outs.
Notable Features
- Tag contacts based on SMS reply
- Update CRM subscription status
- Notify marketing and compliance stakeholders