Keep marketing contact sources lowercase for IT consistency

IT admins see source fields with mixed capitalization, causing wrong segments and poor attribution. This flow lowercases new contacts' source at creation, so marketing can cluster contacts reliably.

Overview

Unnormalized source fields lead to missegmented audiences and muddled campaign reporting. This workflow ensures every new contact's source is stored lowercase, delivering consistent segments and cleaner attribution so marketing and analytics get reliable data.

Notable Features

Lowercase source on contact creation
Standardize existing contacts in bulk
Prevent segmentation mismatches at source