Keep marketing contact records accurate with payroll updates
Keep marketing contact records accurate with payroll updates
Marketing coordinators miss email and postcode changes in payroll, causing mis-segmentation and irrelevant campaigns. This keeps customer contacts aligned so coordinators target segments accurately.
Overview
When payroll-only contact changes go unnoticed, marketing sends mismatched messages and segments lose accuracy. This workflow mirrors payroll updates into your marketing database, eliminating mis-segmentation and enabling coordinators to launch targeted campaigns with zero missed contact updates.
Notable Features
- Update marketing records on change
- Format postcodes for accurate segmentation
- Notify campaign managers of contact changes