Keep marketing consent flags accurate for IT teams

IT admins see subscription status drift causing noncompliant outreach and fractured marketing lists. This flow updates e-commerce opt-in flags so marketing uses accurate, compliance-safe segments.

Overview

Subscription status drift exposes marketing to compliance risk and fractured lists. This workflow aligns external subscription events with e-commerce opt-in flags so marketing runs from accurate, compliance-safe segments and IT stops firefighting manual fixes.

Notable Features

Map subscription statuses to flags
Update e-commerce customer opt-in flags
Notify marketing of status mismatches