Keep lapsed property owners subscribed in CRM for marketing
Keep lapsed property owners subscribed in CRM for marketing
Marketing coordinators miss lapsed owners in the CRM, causing them to fall out of re-engagement lists and threatening listing renewals. It tags and subscribes lapsed owners in the CRM.
Overview
Marketing coordinators risk losing owner renewals when lapsed owners fall out of campaigns. This workflow keeps CRM records tagged and subscription status current so re-engagement campaigns reach every lapsed owner. Expect fewer missed follow-ups and cleaner audience segments.
Notable Features
- Identify lapsed owners from database
- Update CRM subscription status
- Segment and tag owners for campaigns