Keep IT-managed user tags current across notification platforms
Keep IT-managed user tags current across notification platforms
IT engineers see stale login IDs in event streams cause mis-segmentation of notification audiences. It pushes updated login IDs into your notification platform so campaigns target the right users.
Overview
Stale login identifiers cause marketing segments to misfire and send irrelevant notifications. This workflow aligns event streams with your notification platform so campaigns reach the intended users and mis-segmentation is eliminated. IT and marketing teams gain reliable user attributes and fewer erroneous sends.
Notable Features
- Push login IDs to notification tags
- Validate identifiers before updating tags
- Prevent mis-segmentation in campaigns