Keep install attribution intact for campaign managers' analytics
Keep install attribution intact for campaign managers' analytics
Campaign managers lose install attribution when new install records arrive incomplete, causing attribution gaps and misallocated ad spend. It enriches analytics and profiles so attribution is trackable.
Overview
Campaign managers risk misattributed acquisitions and wasted ad spend when install sources drop between systems. This workflow preserves install-source details across analytics and user profiles, giving marketing leaders clear, actionable attribution and preventing lost campaign signals.
Notable Features
- Capture UTM and install metadata
- Forward enriched events to analytics
- Update user profiles with attribution