Keep HR cohorts up to date for admitted applicants

Marketing ops lose admitted applicants to mis-segmentation when CRM cohorts change, hurting onboarding and outreach. It puts leads into the right CRM cohort lists so ops can send tailored onboarding.

Overview

HR marketing ops risk candidate drop-off and weak onboarding when cohort assignments drift. This workflow keeps admitted-applicant lists aligned with the CRM cohort field, enabling confident cohort-specific onboarding and outreach and reducing mis-segmentation. Ops get reliable enrollments and a clear audit trail for every cohort change.

Notable Features

Add leads to cohort lists
Branch on CRM cohort field
Notify marketing ops on changes