Keep Google SEM lead share above 50% for marketing ops
Keep Google SEM lead share above 50% for marketing ops
Marketing ops track Google SEM share in a sheet, risking low-quality lead mix and wasted ad spend. Automated alerts notify ops so they can apply source caps and protect lead mix.
Overview
Marketing ops lose control of lead quality when Google SEM share drifts below 50%, risking wasted ad spend and a degraded lead mix. This workflow converts sheet updates into instant alerts and action items so ops can cap sources quickly and protect lead quality, eliminating missed caps and enabling faster remediation.
Notable Features
- Send alerts when SEM share falls
- Create source cap action items
- Log events to a dashboard