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Keep gclid values on CRM deals for marketing ops

Marketing ops lose campaign attribution when orders omit gclid, disconnecting revenue from CRM deals. Map order gclids to matched CRM deals so marketing and sales keep accurate campaign attribution.

Keep gclid values on CRM deals for marketing ops

Overview

Missed gclids break campaign-to-revenue reporting and leave marketing ops unable to trust attribution. This workflow ensures every order gclid is written to the matching CRM deal, aligning commerce and CRM revenue for accurate reporting. The result is cleaner attribution, fewer reconciliation headaches, and faster campaign optimization.

Notable Features

  • Attach order gclids to deals
  • Update deals while preserving fields
  • Notify marketing ops on unmatched orders

Keep gclid values on CRM deals for marketing ops