Keep game marketing MQLs in conversion import sheets

Marketing ops at game studios lose attribution when MQLs sit in Marketo and break paid-media measurement. It appends MQL contacts to conversion-import sheets so paid-media can import conversions and fix campaign attribution.

Overview

Paid-media measurement breaks when MQLs never reach conversion-import files, leaving campaigns under-attributed. This workflow captures every contact marked MQL into your conversion-import sheet so paid-media teams can import conversions and recover accurate campaign reporting, eliminating manual exports and closing attribution gaps.

Notable Features

Append MQL contacts to sheets
Format conversion fields for import
Notify paid-media teams on imports