Keep fishery restaurant subscribers in the right segment

Director of Marketing misses restaurant-interested subscribers, causing buyers to miss specials and risking unsold catch. So the Director of Marketing can send targeted restaurant offers promptly.

Overview

Fishery marketing loses restaurant orders when interested subscribers aren't segmented, leaving perishable catch at risk. This workflow tags and moves every restaurant-interested contact into a Restaurant Specials segment so the Director of Marketing can send targeted offers promptly, reducing missed promotions and keeping campaign audiences clean.

Notable Features

Tag subscribers on interest change
Add contacts to Restaurant Specials
Notify director of segment changes