Keep engineers' subscriber prefs current in loyalty app

Engineers miss subscription webhooks, causing marketing to use outdated contacts. Forward opt-in/out events to the loyalty system so marketing has up-to-date email and SMS preferences.

Overview

Missed subscription updates make marketing target the wrong contacts and create compliance risk. This workflow routes opt-in and opt-out webhooks into your loyalty platform so engagement and marketing always see current email and SMS preferences, eliminating mismatched audiences and enabling compliant campaigns.

Notable Features

Forward webhook opt-in/out events
Update loyalty system email and SMS
Validate and format contact fields