Keep engineering-ready lead attribution from UTM parameters on signups

Engineers see inconsistent utm_source and utm_medium values, causing marketing to misattribute signups. Standardize lead source and detail on new signups so marketing can segment acquisition accurately.

Overview

Misattributed signups make campaign decisions risky; engineering can remove that risk by enforcing standardized lead source labels at ingestion. This gives marketers reliable segmentation and clean attribution, and marketing teams report clearer campaign performance after adoption.

Notable Features

Standardize lead source fields
Map UTM source and medium
Update CRM records automatically