Keep email lists clean when members cancel subscriptions

Marketing coordinators lose track of cancellations, causing emails to reach former subscribers and distort churn reports. This flow updates contact status, moves them to suppression, and logs churn for accurate segmentation.

Overview

Marketing coordinators risk deliverability and skewed churn when cancellations don't propagate across systems. This workflow ensures every cancellation updates marketing platforms and a cancellations spreadsheet, preventing inappropriate sends and enabling immediate win-back efforts. Customers report more accurate segments and zero missed suppression events.

Notable Features

Move cancelled contacts to suppression
Log cancellations to supporter spreadsheet
Trigger win-back segments and tags