Keep data scientists ahead of email unsubscribe events

Data scientists miss unsubscribes when events aren't logged, leaving campaigns to send to opted-out contacts. This logs each unsubscribe to your analytics table so marketing can suppress opt-outs and analyze trends.

Overview

Uncaptured unsubscribes let campaigns hit opted-out recipients and skew marketing analytics, risking deliverability and audience health. This workflow ensures every unsubscribe lands in your analytics table so marketing can suppress opt-outs and data scientists get accurate opt-out trends, eliminating manual gaps and noisy lists.

Notable Features

Record unsubscribes to analytics table
Suppress unsubscribed contacts from campaigns
Surface opt-out trends for analysis