Keep CRM subscription status current for sales ops

Sales ops miss subscription changes, causing account execs to act on stale billing and risk churn. Keep CRM subscription and plan fields current so account teams act on accurate signals.

Overview

Missed subscription updates leave account execs working from stale billing signals and risk churn. This workflow pushes payment events into the CRM so subscription and plan fields are always current, enabling reps to prioritize at-risk accounts. The result is fewer missed follow-ups and cleaner pipeline signals for forecasting.

Notable Features

Update contact subscription fields
Map payment plans to CRM
Notify account execs on cancels