Keep CRM GDPR and SMS consent up to date

Marketing coordinators miss SMS opt-outs, risking non-compliant sends and audit gaps. It updates CRM consent flags on inbound opt-in/out messages, ensuring audience eligibility is accurate.

Overview

Marketing coordinators risk non-compliant sends and audit gaps when SMS opt-ins/opt-outs aren't reflected in the CRM. This workflow maps inbound SMS replies to opt-in/out status, updates GDPR and SMS consent fields, and logs an auditable activity record on receipt. Compliance and marketing get accurate audience eligibility and a clear consent trail for audits.

Notable Features

Update CRM consent flags automatically
Create compliance audit log entries
Prevent messaging to opted-out contacts