Keep CRM demand request statuses current for marketing ops

Marketing ops see spreadsheet approvals go stale in CRM, causing misrouted demand and bad reports. Keep demand request statuses aligned to approvals so routing and reporting are accurate.

Overview

Approvals stuck in spreadsheets cause misrouted demand and unreliable reports for marketing ops. Aligning Demand Request statuses to spreadsheet approvals removes manual reconciliation, keeps routing accurate, and delivers visible improvements like faster handoffs and more reliable reporting.

Notable Features

Update CRM demand request records
Write approval notes to records
Notify marketing ops of rejections