Keep CRM contact last-login dates current for operations coordinators

Operations coordinators miss login events, leaving contact activity stale and sales chasing cold leads. Push last-login updates to CRM so sales focus on recently active users.

Overview

Missed login events leave CRM activity stale and force sales to pursue inactive contacts, undermining pipeline accuracy. This workflow updates last-login fields from login events and routes active contacts to sales, ensuring accurate activity records and prioritized outreach.

Notable Features

Update contact last-login field
Route active contacts to sales
Filter and ignore non-login events