Keep CRM arrival records current for ops coordinators

Operations coordinators face stale CRM attendee records, causing missed handoffs. Updates flow to the CRM so sales and ops get accurate arrival info and avoid duplicate outreach.

Overview

Stale attendee records create missed handoffs between operations and sales, risking poor coordination and customer friction. This workflow keeps CRM arrival fields current so sales and ops act with the same accurate view, reducing duplicate outreach and enabling faster handoffs. Operations coordinators report clearer visibility and fewer missed updates when arrival data flows reliably into the CRM.

Notable Features

Push tracker updates to CRM
Match attendees to existing records
Notify sales and ops on changes