Keep consumer goods marketing audiences updated from customer tags
Keep consumer goods marketing audiences updated from customer tags
Marketing ops miss engaged shoppers when 'Login with Shop' customers aren't added to audiences, creating nurture gaps and wasted campaign spend. So campaign managers can target engaged shoppers.
Overview
Consumer goods marketers lose nurture impact when engaged shoppers don't land in audiences. This workflow captures 'Login with Shop' customers into your email platform and alerts campaign managers, preventing segmentation gaps and ensuring engaged shoppers are targeted.
Notable Features
- Add 'Login with Shop' customers
- Tag customers in email platform
- Notify campaign managers of additions