Keep computer software marketing opt-outs accurate and compliant

Head of marketing operations watches CRM opt-outs go stale after preference events, risking emails to opted-out contacts. It updates CRM opt-outs so marketing emails only eligible contacts.

Overview

Opt-out mismatches expose marketing to compliance risk and wasted sends. This workflow funnels external preference events into your CRM so contact and lead opt-outs stay current, preventing accidental emails and protecting audience eligibility; customers report faster suppression enforcement and cleaner campaign audiences.

Notable Features

Update CRM opt-out fields
Map external preferences to records
Block campaigns for opted-out contacts