Keep cohorts current when subscription status updates occur

Marketing coordinators lose session customers when subscription updates don't update audience lists. Ensure contacts and cohort tags update on status change so campaigns target the right audience.

Overview

Campaign managers lose audience members when subscription updates never reach the marketing platform, causing off-target sends and missed session enrollments. This workflow keeps contacts and cohort tags current after status changes, eliminating audience gaps so campaigns reach the right cohorts and avoid missed inclusions.

Notable Features

Update contact records on status change
Apply cohort tags for campaign lists
Flag mismatches for manual review