Keep central attribution table updated from unassigned records
Keep central attribution table updated from unassigned records
Operations coordinators lose attribution when unassigned records build up, causing reporting gaps. It pushes updates to the master attribution table so reporting and ops use consistent records.
Overview
Attribution mismatches create blind spots in reporting and force operations into manual reconciliation. This workflow keeps the master attribution table current by propagating unassigned record updates, so reporting and ops use consistent records and operations teams report fewer reconciliation cycles.
Notable Features
- Detect changes on unassigned records
- Find or create attribution entries
- Alert ops to mismatch exceptions