IT teams: Prevent customers from seeing acquisition ads

IT admins see leads marked Existing Customer kept in prospect lists, causing customers to get irrelevant acquisition ads. It adds them to the customer ad audience so marketing targets retention.

Overview

When leads marked as customers remain in prospect audiences, acquisition budgets get wasted and customers see irrelevant ads. This workflow ensures those contacts land in your customer ad audience, so marketing can focus on retention and avoid mis-targeted spend.

Notable Features

Enroll existing customers into audiences
Filter updates by disposition value
Notify marketing of audience changes