IT: stop marketing sends when eligibility tag removed

IT admins see contacts still getting campaigns after eligibility tags are removed, creating compliance risk. This unsubscribes contacts on tag removal so marketing reaches only eligible recipients.

IT: stop marketing sends when eligibility tag removed

Overview

Unhonored tag removals expose marketing to compliance risk and stale audience segments. This workflow lets IT enforce tag-driven unsubscribes so marketing reaches only eligible recipients and inadvertent sends stop. You also get an auditable unsubscribe log for compliance and reporting.

Notable Features

  • Unsubscribe contacts on tag removal
  • Filter events for specified tag changes
  • Record actions in compliance audit log

IT: stop marketing sends when eligibility tag removed