IT: Keep trade customers in central marketing list

IT teams miss order changes to tradeprof, leaving marketing audiences incomplete and trade customers unengaged. It adds them to the central marketing list so campaigns reach trade buyers.

Overview

Missed order updates to tradeprof leave marketing with incomplete audiences and unearthed trade customers. This workflow ensures every trade-status order becomes a verified audience member, eliminating missed contacts and enabling marketing to start targeted trade campaigns quickly.

Notable Features

Add trade customers to central list
Format and normalize contact details
Create audience entry and notify marketing