IT: Keep applicant records updated in your CRM

IT teams managing application feeds risk CRM applicant records going out of date, causing admissions to miss outreach. Automated updates keep CRM profiles current so admissions begin review quickly.

Overview

When applicant records fall out of date, admissions miss outreach and enrollment review stalls. This workflow gives IT a reliable pipeline from your application system into the CRM so admissions have accurate applicant profiles and zero missed follow-ups, resulting in faster outreach and cleaner data.

Notable Features

Create or update CRM profiles
Format application fields consistently
Notify admissions of new applicants