IT: Ensure hashed booking identifiers reach ad platforms

IT engineers see booking webhooks fail to reach ad platforms, causing missed conversion attribution and degraded audience matching. It delivers hashed bookings to ad platforms for accurate attribution.

Overview

Missed or malformed identifiers break conversion reporting and weaken ad audiences. This workflow delivers hashed booking identifiers and event details to ad platforms so marketing retains accurate conversion attribution and reliable audience matching, helping teams eliminate attribution gaps and improve targeting.

Notable Features

Hash contact identifiers securely
Map booking fields to events
Retry failed deliveries until accepted