Insurance engineering: keep ad attribution for quote views
Insurance engineering: keep ad attribution for quote views
Insurance engineering leaders lose attribution when webhooks drop UTM or click IDs, masking quote conversions. Route Quote Step Viewed events with attribution into analytics for funnel signals.
Overview
Lost attribution leaves marketing and product teams unable to act on quote funnel signals. This workflow preserves UTM and click IDs and forwards Quote Step Viewed events into your analytics stack, ensuring product and marketing work from complete funnel signals.
Notable Features
- Capture UTM and click IDs
- Route quote viewed events to analytics
- Maintain event context across sessions