Hospitality directors capture referrals from enquiry forms
Hospitality directors capture referrals from enquiry forms
Hospitality directors lose referral tags when enquiry forms overwrite contacts, leaving acquisition blind. Updates contacts with referral source so marketing can segment.
Overview
Missed referral attribution leaves hospitality marketing teams blind to where guests come from, weakening campaign targeting and repeat bookings. This workflow ensures every enquiry writes a referral source into the existing guest record so marketing gets reliable acquisition data and can segment and act more precisely.
Notable Features
- Write referral source to contacts
- Match submissions to existing records
- Add acquisition tag for segmentation