Higher education marketing: stop SMS sends to opt-outs

Marketing ops in higher education miss inbound 'STOP' replies, risking compliance gaps and unwanted SMS to students. This flow flags contacts as SMS opt-out in your CRM within minutes, preventing further texts.

Overview

Unrecorded SMS opt-outs expose higher education marketing ops to compliance risk and damaged student relationships. This workflow captures inbound 'STOP' replies and updates CRM suppression fields, eliminating accidental texts and keeping opt-out records audit-ready.

Notable Features

Tag contacts as SMS opted-out
Keep CRM suppression lists current
Notify marketing ops of opt-outs