Higher education marketing ops: add personal video links

Marketing ops miss personalized outreach when video viewer events aren't recorded, hurting enrollment campaigns. This adds PURLs to contact records and spreadsheets so ops can target outreach quickly.

Overview

Enrollment marketing ops risk losing personalized outreach and clear campaign attribution when viewer events go unrecorded. This workflow ensures every viewer PURL lands in contact records and spreadsheets, enabling targeted outreach and reliable campaign tracking so ops can act without manual errors.

Notable Features

Add viewer-specific PURLs to records
Update spreadsheet rows using lookup
Notify marketing ops of new viewers