Higher education marketing: capture prospectus source on leads

Digital marketing managers at higher education miss prospectus source tags, causing lost attribution on recruitment outreach. It writes enquiry source to lead records so outreach gets prioritized.

Overview

Enrollment funnels lose momentum when enquiry sources aren't captured. This workflow maps prospectus selections to lead records so marketing can prioritize outreach and protect recruitment outcomes, and teams report cleaner attribution and fewer missed follow-ups.

Notable Features

Map prospectus selections to lead fields
Update existing leads by email
Notify marketing when source missing