Higher education marketing: capture inbound call leads to CRM

Marketing ops miss inbound call details when calls aren't logged to the CRM, causing admissions follow-up to fragment. It creates CRM prospects so admissions begin nurture.

Overview

Admissions and marketing lose prospective students when inbound calls aren't captured. This workflow guarantees every call becomes a CRM prospect and surfaces call context to admissions, eliminating missed follow-ups and enabling coordinated nurture so outreach happens faster.

Notable Features

Capture caller details into CRM
Attach call recordings and notes
Notify admissions about new prospects